Digital Marketing SOPs

Digital Marketing Standard Operating Procedures are step-by-step procedures to implement any given task related to Digital Marketing. This helps a team to function fast and in a unique manner, however the strength and diversified a team is.

Language: English

Instructors: Daily Skills

₹3000 including GST

Why this course?

Description

The Digital Marketing SOPs are in PDF format.

Course Curriculum

Introduction
Support Group
SOPs
Digital Marketing SOPs
Adding Google Analytics to a site (using GTM) (19 pages)
Setting up Conversion Goals in Google Analytics (34 pages)
Implementing and Analyzing Heatmaps on your Website (22 pages)
Implementing and Analyzing Heatmaps on your Website (22 pages)
Create Quick and Beautiful Google Data Studio Dashboards and Reports (10 pages)
Create Quick and Beautiful Google Data Studio Dashboards and Reports (10 pages)
Setting up Pinterest Conversion Tracking using GTM (18 pages)
How to Reverse Engineer Your Competitor's Traffic Sources (8 pages)
Start and manage your editorial calendar (10 pages)
Start and manage your editorial calendar (10 pages)
How to Create a Lead Generation Landing Page (27 pages)
How to Setup Google Optimize to Run A_B Tests on Your Website (15 pages)
How to Setup Google Optimize to Run A_B Tests on Your Website (15 pages)
How to Structure, Run, and Analyze an A_B Test on your Website (20 pages)
How to Map Your Sales Funnel (7 pages)
Creating UTM URLs to Track Your Campaigns (8 pages)
Starting a Social Media Calendar (6 pages)
WordPress
How to Optimize WordPress to Speed Up your Website (19 pages)
Add Google Tag Manager to a Wordpress Site (8 pages)
Facebook
Install the Facebook Pixel in Your Site (8 pages)
Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads (14 pages)
Create a Facebook Ads Account using Business Manager (11 pages)
Setting up Facebook Conversion Tracking (25 pages)
How to launch a lead generation campaign with Facebook Lead Ads (39 pages)
How to manage user roles for Facebook Assets (Ad Accounts, Pages, Pixels, etc) (19 pages)
How to add a Facebook Pixel to a Shopify Store (15 pages)
How to structure your Facebook Ad Account (8 pages)
How to select your Facebook Ads Campaign Objective (6 pages)
How to apply a naming convention to your Facebook Ads Account (16 pages)
How to select your Facebook Ads Targeting (19 pages)
How to plan your Facebook Ads Campaign (6 pages)
How to reverse-engineer your competitor's Facebook Ads strategy (12 pages)
Verifying ownership of your domain in Facebook Business Manager (7 pages)
Configuring your Facebook Ads conversion events (4 pages)
Google Ads
Adding Google Ads Global Site Tag to a site (using GTM) (14 pages)
Creating a Google Ads Account (7 pages)
Adding Google Ads conversion tracking to a site (using GTM) (30 pages)
How to perfectly manage user access for Google Ads accounts (21 pages)
How to Reverse engineer your competitor's Google Ads strategy (12 pages)
SEO
Perform an on-page SEO audit on a page (19 pages)
Launching a Guest-Blogging Link-Building Campaign (21 pages)
Launching an Guestographic Link Building Campaign (19 pages)
Resources Page Link-Building Outreach (21 pages)
How to launch a link building campaign for your existing content (19 pages)
Reverse engineer your competitor's backlink strategy (11 pages)
Reverse Engineer Your Competitor's Organic Keyword Strategy (16 pages)
SEO Keyword Research and Mapping (18 pages)
Sticky Notes
Miro

How to Use

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